Thursday, July 31, 2008
Wednesday, June 11, 2008
HotelsCombined Recognized as Invaluable Promotional Tool for Hotels
4Hoteliers names www.hotelscombined.com as a free and effective marketing tool for hoteliers in the article “How to Promote Your Hotel Online for Free or On a Shoestring Budget.”
Hotel comparison search engine and free hotel directory HotelsCombined.com has been listed as one of four key tools to promote hotels in the article "How to Promote Your Hotel Online for Free or On a Shoestring Budget" by leading online hotel news and information resource, 4Hoteliers.com.
The 4Hoteliers article states that HotelsCombined.com, with its free hotel listings is a cost-effective promotional tool for hotel marketers and results in numerous benefits for hotels including increased brand exposure, free web-traffic and most importantly, innumerable new customers without the acquisition costs.
Margaret Khuat, Marketing Manager commented, “HotelsCombined opens up hotels to new marketing channels and audiences. Essentially, we are a free advertising vehicle for hotels and a great opportunity for them to improve occupancy rates. We are the largest hotel database in the world, attracting over 1.7 million visitors each month and this translates into at least 20 million potential customers per year for hotels in our network.”
About HotelsCombined’s free listings:
- Global directory
- Accepts all properties including hotels, bed-and-breakfasts, inns, apartments, resorts
- Hotels manage their profiles including hotel information and are able to upload photos and videos
- Properties listed on HotelsCombined.com are visible on all major search engines and on over 4000 affiliate partner websites
- Already 15,000 hotels directly listed with HotelsCombined.com
For more information on HotelsCombined’s property listings, see http://hotels.hotelscombined.com/Signup.aspx
To read the full 4Hoteliers article, please see http://www.4Hoteliers.com/4hots_fshw.php?mwi=3034
About www.HotelsCombined.com
HotelsCombined is the world's largest database for hotels with more than 200,000 unique hotels in over 20,000 destinations. The website is a comparison search engine and directly queries 30 plus hotel reservation websites at once to find visitors the lowest rate, and then links the web-user through to the merchant site to complete their booking. HotelsCombined was founded in 2005 by former executives of hotel reservation websites HotelClub.com and RatesToGo.com. For more information, go to http://www.hotelscombined.com
Tuesday, June 10, 2008
Last Minute Model Facing Extinction? After the Acquisition of Travel.com.au, Wotif.com to go 365 Days.
- Research by HotelsCombined.com
It has become evident in recent times that there has been a shift away from the last minute model with sites such as Wotif.com to go 365 days. Moreover, according to a recent study by HotelsCombined.com these last minute distribution sites including Wotif.com, NeedItNow.com and LastMinute.com.au are no longer offering the best available rates.
Much hype was created in the hotel industry with the launch of Wotif.com in March 2000 when it offered a 14 day booking window. Before this time hotels relied on global distribution systems (GDS) to assist in selling their hotel rooms with dynamic pricing not yet coming into existence. Wotif.com gave hotels what they needed offering a simple system to effectively yield manage their distressed inventory. Wotif.com capitalized on this for several years then in October 2005 they extended to 28 day booking window. At present, according to an ASX announcement published on May 8, 2008 it is confirmed that a 365 day model is coming. It is interesting to note that Wotif.com is in reality one of the few remaining last minute websites entirely using the last minute model with NeedItNow.com and LastMinute.com.au previously making the move to a 365 day model.
Clearly we can see that there is a movement away from the last minute model, so the question needs to be asked if these sites are no longer distressed inventory sites, are they just another distribution channel? HotelsCombined.com has taken this question to see if there are any points of difference that these last minute sites have against other third party intermediaries.
After taking a sample of twenty-five hotels within five major Australian capital cities Sydney, Melbourne, Brisbane, Adelaide, Perth, the results indicate that Wotif.com, NeedItNow.com and LastMinute.com.au are just another distribution channel with non last minute providers on HotelsCombined.com offering better available rates.
View Results: HotelsCombined.com Results.
About HotelsCombined.com
HotelsCombined.com is a hotel search engine containing the largest hotel database worldwide. Featuring hotels in 20,000 destinations across 195 countries, with over 800,000 hotel deals from direct hotel listings and over 30 of the most visited travel websites including AsiaRooms.com, Booking.com, Cheaptickets.com, Expedia.com, Hotel.info, HotelClub.com, Hotels.com, InterContinental.com, Obitz.com, Priceline.com, ReserveTravel.com, Venere.com.
It has become evident in recent times that there has been a shift away from the last minute model with sites such as Wotif.com to go 365 days. Moreover, according to a recent study by HotelsCombined.com these last minute distribution sites including Wotif.com, NeedItNow.com and LastMinute.com.au are no longer offering the best available rates.
Much hype was created in the hotel industry with the launch of Wotif.com in March 2000 when it offered a 14 day booking window. Before this time hotels relied on global distribution systems (GDS) to assist in selling their hotel rooms with dynamic pricing not yet coming into existence. Wotif.com gave hotels what they needed offering a simple system to effectively yield manage their distressed inventory. Wotif.com capitalized on this for several years then in October 2005 they extended to 28 day booking window. At present, according to an ASX announcement published on May 8, 2008 it is confirmed that a 365 day model is coming. It is interesting to note that Wotif.com is in reality one of the few remaining last minute websites entirely using the last minute model with NeedItNow.com and LastMinute.com.au previously making the move to a 365 day model.
Clearly we can see that there is a movement away from the last minute model, so the question needs to be asked if these sites are no longer distressed inventory sites, are they just another distribution channel? HotelsCombined.com has taken this question to see if there are any points of difference that these last minute sites have against other third party intermediaries.
After taking a sample of twenty-five hotels within five major Australian capital cities Sydney, Melbourne, Brisbane, Adelaide, Perth, the results indicate that Wotif.com, NeedItNow.com and LastMinute.com.au are just another distribution channel with non last minute providers on HotelsCombined.com offering better available rates.
View Results: HotelsCombined.com Results.
About HotelsCombined.com
HotelsCombined.com is a hotel search engine containing the largest hotel database worldwide. Featuring hotels in 20,000 destinations across 195 countries, with over 800,000 hotel deals from direct hotel listings and over 30 of the most visited travel websites including AsiaRooms.com, Booking.com, Cheaptickets.com, Expedia.com, Hotel.info, HotelClub.com, Hotels.com, InterContinental.com, Obitz.com, Priceline.com, ReserveTravel.com, Venere.com.
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